For almost 200 years the Pfaltzgraff brand has been associated with the highest quality ceramic products available for the home. The company grew from a modest-size pottery shop that produced simple earthenware, salt-glazed stoneware crocks and even flower pots into one of the best known designers and marketers of dinnerware, drinkware, ceramic accessories, giftware and other products.
Precision Design Studios was a trusted support partner of Pfaltzgraff and our focus was to ensure that the site is bug free and that the user experience was as efficient as possible. In addition, we worked closely with the Pfaltzgraff team to build a custom product engraving engine that enables customers to inscribe the text of their choice on select products with laser engraving. The user experience allowed for consumers to select a zone within the product for where to place the text, then select the typography and font, and save it. It even showed the text on the product with the product image in the shopping cart, where it could be edited further. Meanwhile, the business user facing admin. tool on Demandware was configured to easily manage the product catalog and define which products were eligible for engraving. It was a great way for Pfaltzgraff to make a personalized connection between its products and consumers.