Fila’s transformation into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation and a dedication to provide premium sportswear crafted to be as exceptional as its wearer.

Project Details

Project Type: Web Development

Industry: Activewear

Completed: April 2014

Fila expected its website to echo the same tone of innovation and excellence it built its company on. Having outgrown its homegrown e-commerce platform, Fila knew it needed a workhorse platform like Demandware to bring its business to the next level – and it knew Precision Design Studios could complete this migration successfully. In 2010, PDS re-platformed Fila to Site Genesis 1.

Four years later, Fila embarked on a new project with PDS, in which they recommended and implemented the following components:

  • An upgrade to the latest Demandware platform – Site Genesis 2
  • A completely new site design
  • The coding of unique “parallax-type” animation on the homepage that displays new content boxes as you scroll down the page, as well as incorporates carousels of product images and video
  • The translation of this complex animation to responsive design so the site functions flawlessly on tablets
  • A custom product grid view, special filters, and customized category landing pages

Client Testimonial

"The work that comes out of Precision Design Studios is second to none. They bring an unparalleled level of expertise to every project and they are with us every step of the way. Whether they are solving an 11pm urgent support ticket or assisting us in every aspect of our 2014 e-commerce website re-launch, PDS is always accessible, reliable and knowledgeable. Their quality of work combined with their understanding of the client’s needs and goals has been instrumental to our growth over the past 3 years."

-Brittany Agneta, Ecommerce Manager

Other Works

Constructing sites for optimal back-end management and preparing them for upgrades.

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.