Lucky Brand
Lucky Brand, formerly a division of Fifth & Pacific, engaged Precision Design Studios at the same time as Fifth & Pacific’s other brands – Kate Spade New York, Saturday, Jack Spade, and Juicy.
Project Details
Project Type: Web Development
Industry: Fashion
Completed: June 2013
To showcase Lucky Brand’s unique personality and appeal to its audience, PDS recommended and implemented the following components:
- The integration of widgets, which allows shoppers to select a category and scroll through a certain number of products associated with that catgory
- The development of a blog called Clover, which gives shoppers advice on the latest style trends, as well as allows them to purchase any of the pieces featured in the post
- The creation of Z-mags, an online catalog laid out in a magazine format that shoppers can flip through, with the option to click on products they like to be directed to the product details page
About Lucky Brand
Lucky Brand, founded in 1990 and known for its great-fitting, vintage-inspired jeans, stays true to its authentic, all-American spirit in everything it produces. Lucky Brand’s products can be found in more than 209 stores across the country, as well as in select department stores and on its website.
Other Works
Constructing sites for optimal back-end management and preparing them for upgrades.
Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.
Targeting the brand’s demographic with a site designed primarily for the iPad.