Urban Decay

Urban Decay

Urban Decay turned to Precision Design Studios to help it re-platform from an antiquated legacy e-commerce platform to the industry-leading Demandware platform, with the ultimate goal of transforming the online shopping experience for its customers.

Project Details

Project Type: Web Development

Industry: Cosmetics

Completed: July 2011

In a multi-phase process, PDS brought Urban Decay’s site to an entirely new level by recommending and implementing the following components:

  • An interactive shopping experience that enables customers to apply different combinations of makeup to the sketch of a woman’s face on the computer screen and easily purchase any or all of the selected products with the click of just one button
  • A special shopping experience for beauty professionals that provides them with a custom login and rewards them for being marketplace influencers with access to a unique product catalog assortment and a monthly allowance to spend testing out new products
  • The integration of social engagement tools, such as rating and review capabilities using Bazaarvoice and photo and video uploading
  • A mobile-friendly site that allows viewers to quickly and easily explore Urban Decay’s full product offering, read product reviews, and find retail stores.

About Urban Decay

Urban Decay is beauty with an edge. It is feminine, dangerous, and fun — appealing to women who relish their individuality and dare to express it. The company has been shaking up the beauty industry for over 15 years, and its cutting-edge online store is just another way it is expanding its global presence.

Other Works

Constructing sites for optimal back-end management and preparing them for upgrades.

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.