Urban Decay turned to Precision Design Studios to help it re-platform from an antiquated legacy e-commerce platform to the industry-leading Demandware platform, with the ultimate goal of transforming the online shopping experience for its customers.
Project Type: Web Development
Completed: July 2011
In a multi-phase process, PDS brought Urban Decay’s site to an entirely new level by recommending and implementing the following components:
- An interactive shopping experience that enables customers to apply different combinations of makeup to the sketch of a woman’s face on the computer screen and easily purchase any or all of the selected products with the click of just one button
- A special shopping experience for beauty professionals that provides them with a custom login and rewards them for being marketplace influencers with access to a unique product catalog assortment and a monthly allowance to spend testing out new products
- The integration of social engagement tools, such as rating and review capabilities using Bazaarvoice and photo and video uploading
- A mobile-friendly site that allows viewers to quickly and easily explore Urban Decay’s full product offering, read product reviews, and find retail stores.