Lucy Activewear

Lucy Activewear

Now in its third engagement with Precision Design Studios (PDS), lucy Activewear invested in a full site re-design to enhance the shopping experience for its customers.

Project Details

Project Type: Creative Design/ Web Development

Industry: Activewear

Completed: 2014

The entirety of lucy’s new site was designed by the creative team at PDS, from the custom interactive elements to the fully responsive functionality. The cross-functional project team, which included designers and developers, meant highly productive working sessions and ensured that best practices were adhered to throughout.

lucy's site now boasts:

  • A custom, interactive Bra Fit Guide
  • A Pants by Fit Guide, which is a custom selection tool
  • Custom Badging
  • An interactive Lookbook

In the coming months, customers can look forward to additional enhancements to the site, including video on the category grid and product detail pages. PDS is also developing multiple custom homepage and landing page templates with a modular design so that lucy can easily update the look and feel of these pages on its own.

Client Testimonial

&quotI can’t say enough about the Creative Department at PDS. They understood and captured our brand while keeping the user experience at the forefront of their design focus. Mark Pasierb [PDS Creative Director] and his team went above and beyond for us, and we’re thrilled with how the new site looks and functions.&quot

-Mike Mayfield, Director of Ecommerce

Other Works

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.

Allowing customers to view products in a magazine-like format and select items to purchase.