Lucy Activewear

Lucy Activewear

Launching their first Demandware e-commerce site in 2008, Lucy knew long ago that operating a modern, functional, and cutting-edge online store had a positive impact on the customer experience.

Project Details

Project Type: Web Development

Industry: Activewear

Completed: 2010

Years later, though, a site optimized solely for desktop/laptop monitors is no longer sufficient to remain a leading player in the industry. So Lucy contacted Precision Design Studios with a request for the development of a mobile site.

To make the most of Lucy’s new mobile site, PDS recommended and implemented the following components:

  • The ability to quickly and easily explore Lucy’s product offering
  • The integration of product reviews
  • The ability to locate nearby retail stores

Lucy is partnering with PDS on a new project, so check back soon to see the latest features on their site.

About Lucy Activewear

As a company, Lucy is passionate about performance, and believes that every passion starts with a spark. It’s the kind you can’t ignore, illuminating every aspect of your life: your family, your friends, your career, your community, and your sport – so it’s only fitting that they operate a website that shines as well.

Other Works

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.

Allowing customers to view products in a magazine-like format and select items to purchase.